
We talk to hundreds of business owners and brand founders every year. The conversation almost always starts the same way: "We have no idea what this should cost."
That's completely understandable. Fitout pricing isn't published on a menu. But the absence of clear information often leads to one of two outcomes; either a client massively underprepared their budget, or they walk away from a project that was actually well within reach.
This guide exists to close that gap.
👉 This blog is aimed at business owners, franchise operators, retail founders, and brand builders who want a realistic starting point before they pick up the phone..

Rather than offer hypothetical ranges, here are figures drawn directly from our own delivered projects.
Nail & Beauty Salons
For small-to-mid sized nail and beauty salons in the 55–80 m² range, clients can expect to invest between $160,000 and $190,000 for a mid-to-premium finish. Larger or more complex spaces will sit toward the upper end of that range and beyond.
👉 Rough indicative range for this category: $2,500–$3,500 per m² for mid-to-premium beauty/retail fitouts.
These figures reflect clean architectural lines, quality joinery, commercial-grade flooring, and bespoke service stations — not a budget fitout, but not ultra-luxury either. They represent what it genuinely costs to deliver a fit-for-purpose, brand-aligned environment that will last and perform.
These projects reflect a mid-to-premium finish appropriate for a contemporary beauty brand — clean architectural lines, quality joinery, commercial-grade flooring, and bespoke service stations. They are not budget fitouts, nor are they at the ultra-luxury end. They represent what iit genuinely costs to deliver a fit-for-purpose, brand-aligned environment that will last and perform
.

A quality timber floor is one of the single biggest contributors to the feel of a space — and one of the most significant line items on a budget. Supply chain pressures have pushed hardwood pricing upward considerably in recent years.

Custom-built counters, reception desks, display units, and storage are the backbone of a branded fitout. Off-the-shelf furniture can't replicate the precision fit, brand alignment, or longevity of purpose-built millwork. Skilled cabinet makers are in short supply in the current market, and their time reflects that.

Lime plaster, Venetian render, and textured wall treatments deliver a tactile luxury that paint simply cannot. These finishes require specialist tradespeople, multi-coat application, and curing time — all of which add to both cost and programme.

Architectural lighting design — layered ambient, task, and feature lighting — can transform a space and reinforce brand identity. It's also one of the easier areas to cut corners on, and one of the most visible when you do.

Signage, branded fixtures, custom tiles, and artwork installations are often underestimated in early budgets. These elements are frequently what clients remember most — and what their customers photograph and share.
A well-defined brief and a realistic budget are not the starting point of a fitout — they're something we help you arrive at together.
Here's how that conversation typically looks:
Step 1: Understand your brand vision What does your space need to communicate? Luxury, accessibility, innovation, warmth? The finish level should serve the brand, not just a personal preference.
Step 2: Establish a realistic budget envelope Based on your size, location, and brief, we'll give you an honest assessment of what's achievable. If there's a gap between aspiration and budget, we'll tell you early — not after you've spent months on design.
Step 3: Value-engineer without compromising the concept There are almost always ways to achieve the look and feel of a premium finish at a lower cost — through material substitution, phasing, or simplifying construction methodology. Our job is to find those opportunities without letting the concept slip.
Step 4: Fix the scope, fix the price Surprises on site are largely avoidable. Clear documentation, accurate tendering, and experienced project management are how we protect your budget through construction.

A common question. The short answer is: for any commercial project where the brand environment matters — yes.
A fitout specialist brings:
Industry buying power and supplier relationships
Knowledge of what finishes work in practice (not just on a mood board)
Programme management that keeps trades coordinated and costs controlled
Accountability — one point of contact, one contract
"Working with a specialist meant we didn't have to manage twenty different trades. They understood what we were trying to build, they pushed back when our ideas weren't practical, and they delivered on budget. That peace of mind is worth a lot." — Retail brand founder, Sydney

This guide is designed for business owners and brand builders who:
Are seriously planning a commercial fitout in the next 6–18 months
Want a realistic picture of costs before engaging a specialist
Value quality and understand that the right environment drives revenue
Are ready to have an honest conversation about budget
👉 If you're looking for the cheapest possible fitout, we're probably not the right fit — and we'd rather tell you that now than waste your time or ours.
If you're building something worth building, we'd love to talk.
Ready to discuss your project? We offer a complimentary initial consultation to understand your brief, walk through realistic costings, and give you an honest view of what's achievable.
No obligation. No vague estimates. Just a straight conversation.
Costs referenced in this guide reflect completed projects and current market conditions as at 2026.
All figures are indicative and subject to site-specific assessment, scope definition, and programme requirements.
